Millions are discovering brands through AI search—track your brand mentions, sentiment, and competitors in real time with AI Optimization.
Request DemoLeading brands pioneering Al search
Meet AI Optimization (AIO), the first enterprise-grade solution for brand tracking on AI search platforms. Monitor, analyze, and turn brand mentions into delighted customers.
Know where and how your brand appears across virtually all platforms
Own your narrative and ensure accurate brand mentions
Win visibility and create measurable brand-led growth
Matteo Iannelli
Global SEO Manager,
Roche Diagnostics
About: With over 100,000 employees, Roche leads in global diagnostics and biotech.
AIO has added a new layer of AI-focused analysis that complements our existing SEO reporting. We’re using AIO insights alongside traditional SEO tools to understand brand visibility in AI-generated content, get a more complete view of our digital presence, and to explore how we can improve visibility in both search engines and LLMs.
How it works
Gain a complete understanding of mentions, sentiment, and visibility trends through comprehensive data for all the top AI search platforms.
Break down trends with granular precision, tracking sentiment shifts, source credibility, and contextual placements at a brand, topic, or prompt level.
Compare your visibility and perception with competitors to identify gaps, strengths, and opportunities for your brand.
Update content, refine sources, and ensure accuracy to build visibility and turn engagement into lasting brand impact.
AIO shows how your products appear in ChatGPT Shopping — so you can stand out when customers ask what to buy.
Monitor product rankings and AI search
trends over time.
See which retailers carry your products —
and how they appear.
Optimize listings, reviews, and content based
on real AI search data.
Track competitors showing up next to you —
and outplay them.
Ensure brand consistency and accuracy across AI-driven platforms with clear share of voice and perception tracking.
Follow and demonstrate the growing impact of paid or earned media across AI search platforms.
Refine messaging, positioning, and content for maximizing visibility on AI platforms.
Ensure brand consistency and accuracy across AI-driven platforms with clear share of voice and perception tracking.
Follow and demonstrate the growing impact of paid or earned media across AI search platforms.
Refine messaging, positioning, and content for maximizing visibility on AI platforms.
Brand discovery has shifted—it’s time to act
Without AI search data, you can’t track where you appear or what your audience sees.
Outdated, inaccurate, or negative content lowers trust and costs you potential customers.
If your brand isn’t shown in AI search, customers are seeing—and choosing—your competition instead.
"AIO’s prompt generation, AI rankings, concept and market analysis features help us understand where and how our brand shows up in AI-generated content. These give clear insights into how our selected prompts perform and provide us with a new dimension of visibility beyond traditional SEO."
Matteo Iannelli, Global SEO Manager
Roche Diagnostics
"We're leveraging AIO’s workflows, reporting and insights to inform LLM-friendly content creation for our go-to-market campaigns. These tools show our Comms, PR, and Content Marketing teams the prompts and topics folks are asking LLMs and allows them to ensure our content is best structured to answer those questions."
"AIO has been incredibly insightful as we build key sales campaigns like our End Of Reason Sale (EoRS). The Model Comparison workflow stands out as a game-changer, enabling us to benchmark brand visibility and sentiment across AI platforms and competitors."
Khushboo Baderiya, Director: Performance Marketing & MarTech
Myntra
Analyze responses from ChatGPT, Perplexity, Gemini, and Claude—with more to come.
Identify strengths and weaknesses, pinpoint gaps, and be a leader in AI search.
Get real-time intelligence on all relevant prompts, keywords, and content sources.
Monitor crucial metrics at every level, from overall brand to individual products.
Customizable reporting
Create and share targeted AI search performance reports instantly.
On-demand support
Rely on our vetted experts for support building your AI search strategy.
End-to-end solution
Scale your visibility strategy seamlessly across the Semrush Enterprise ecosystem.
Semrush Enterprise is trusted by
Book a demo and master AI visibility before your competitors do.
What is AI Search?
AI search covers the search capabilities offered by generative AI platforms. They allow users to enter queries before calling upon their internal training data and external web sources to generate a conversational response.
Leading AI search platforms include ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, Claude, and DeepSeek.
What is AI Optimization (AIO)?
AI Optimization (AIO) is a new product from Semrush Enterprise that empowers market leaders to take control of their brand narrative across AI-driven search.
AIO provides cutting edge analysis of leading AI search platforms and identifies all brand mentions. This allows brands to take action, enhance their visibility, trust, and competitive advantage.
Why is managing AI visibility important?
AI-driven search platforms are growing rapidly in popularity, for many becoming the new search method of choice.
AI search queries generate singular answers rather than a page of results, limiting the visibility that’s available compared to traditional search engines. As more people use AI search, brands risk not being seen by potential customers.
The models powering these platforms incorporate data that they were trained on, with external sources, to form their answers. But the data and sources are reworked to create a conversational answer that may portray your brand incorrectly, harming your reputation.
In managing both aspects, brands need to be equipped with insights into AI-driven search platforms, and the sources that are fuelling responses that mention them.
As AI search is evolving rapidly, brands that act can stand out amongst their industries and be leaders in this new channel.
USA, 800 Boylston Street,
Suite 2475, Boston, MA 02199
We’ll be in touch shortly to schedule your demo.
